Content area
Full text
A recent ad by the Pittsburgh Post-Gazette speaks of the "Tale of Two Tribunes."
But it also provides the latest plot twist in the tale of the city's two daily newspapers and their fight to control perceptions of which newspaper is gaining and which is losing in the quest for readers, circulation and advertising.
Published in the Jan. 26 Business Times, the ad may be the PostGazette's most aggressive attack yet on the Tribune-Review and its challenge to the PG for the region's daily newspaper readership.
I think what you're seeing here is a classic newspaper battle," said Michael Monsour, president of Market Place Print, a Downtownbased firm that places $400 million worth of advertising in 3,000 newspapers nationwide. "I think this is a bold move. This is going to heat up this battle."
Featuring a photo of a Tribune-Review front page, the PG ad claims that the Trib is selling more papers - but losing readers at the same time.
David Beihoff, president and general manager of the Post-Gazette, claimed the Trib's...