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42-3523 HF5415 2004-6898 CIP Johnson, Winslow. Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns. AMACOM, 2004. 352p index ISBN 0814472192, $29.95
Marketing consultant Johnson (president, Stamford Marketing Group) has done an excellent job assembling this collection of marketing plans. His lively...
