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Ride manufacturers Premier Rides and TOGO Japan have entered into a wide-ranging global strategic alliance.
The new agreement gives Premier Rides the rights to manufacture and sell all of TOGO Japan's ride attractions and allows TOGO Japan the exclusive opportunity to manufacture and sell Premier Rides' linear induction motor roller coasters as their own.
TOGO Japan will focus on sales in Asia and the Middle East markets while Premier Rides will be responsible for the Americas, Europe and South Africa.
SYNERGY
"We have aligned ourselves with one of the leaders of the industry," said Jim Seay, president of Premier Ride. "For us, it means acquiring rights to a tremendous product line. By gaining those rights, we can take specific rides,...