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Prevage Makes Body Debut
Elizabeth Arden is determined to put aging on hold this fall.
The beauty giant, which teamed up with pharmaceutical powerhouse Allergan in spring 2005 to create a department store version of Allergan's Prevage, is adding a new component to the franchise in November.
Prevage Body Total Transforming Anti-Aging Moisturizer is being billed as the first cosmeceutical body treatment with idebenone, by Elizabeth Park, executive vice president of global marketing and general manager of Elizabeth Arden USA. "It's designed specifically to deal with body skin issues, including stretch marks, dimpled skin and minor scars," said Park, adding that previous additions to the franchise -- the most recent being Anti-Aging...