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NEW YORK -- Elizabeth Arden and Allergan are hoping to turn back time this winter -- or make it look like their consumers have done so, anyway -- with Prevage, an antiaging skin care serum.
Launched last fall in dermatologists' offices by pharmaceutical giant Allergan, Prevage is said to have rung up retail sales of $15 million in its first seven months. The main component in the antiaging treatment is idebenone, a benzoquinone compound that is said to be a powerful topical antioxidant.
Spurred on by its success in doctors' offices, Allergan -- which also manufactures Botox -- then started looking to expand its reach into the prestige beauty market, "but they didn't have department or...