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BARRY LEEDS & ASSOCIATES. INC.
BARRY LEEDS & ASSOCIATES INC. 38 East 29th Street, 6th floor New York, NY 10016 Contact: Paul Lubin
Phone: (800) 532-8586 (212) 889-5941
Fax: (212) 889-6066
E-mail: [email protected]
Web: www.barryleedsassoc.com
Profile
Barry Leeds & Associates is a full-service market research firm serving the financial industry since 1977.
Case Study
A large regional bank was experiencing an inordinate amount of attrition. Barry Leeds & Associates developed a broad research approach to address this issue at a variety of levels. The company recommended:
* Better communicating of the value of multiple account relationships to customers.
* Integrating threshold issues driving customer attrition into ongoing employee training.
* Systematizing retention techniques among the line reps.
* Utilizing MCIF data to identify behaviors learned to be triggers or red flags pointing towards potential defection.
* Initiating an ongoing mystery shopping and...