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MAHWAH, NJ. - Preview's CE/ TV division is putting a new face on its fledgling U.S. CE marketing venture by dropping its former Moxell name and ramping up its lines of CRT, LCD and plasma TVs for key regional dealers.
Shortly before International CES in Las Vegas, the company lost its highly visible sales and marketing leader, Rick Calaaci, following a decision to discontinue plans to introduce CE products under the Motorola brand.
Now regrouped under the direction of long-time industry veterans Michael Amkreutz, Proview marketing VP, and Matt German, sales VP, the company is developing aggressively priced and consistently good quality products that are backed with in-house service, support and warranty programs.
Amkreutz said the new Proview CE division decided to deliberately align itself behind its corporate parent, Proview International Holdings, a Hong Kong-based manufacturer of primarily IT-based components that saw $1.75 billion in gross revenue last year. The company has key manufacturing operations in five locations around the world, and has dedicated a team of 50 engineers to the task of developing CE-oriented products - primarily television displays.
Using the Proview and MAG Innovisions brands, the new CE supplier continued to focus on regional CE retailers, offering opening-price-point products and programs that were not readily available through other third-tier CE vendors now trying to gain a foothold in the U.S....