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University of Colorado FCU has rolled out a website that's bound to raise a few hackles with bankers: betterthanbanks.org.
The site lists 17 reasons why a consumer is better off doing business with the $700-million credit union than a bank, and includes a "join now" button and a link back to the UOCFCU's home page.
At the top of the list of those 17 reasons is not the typical "low rates and fees" (though that did make the list) or even that the CU is not-for-profit and democratically run (though that also made the list). Instead, U of C Federal Credit Union chose the one thing that consumers most want: convenience.
The No. 1 differentiator on the list reads: "25,000 ATMs." When a user rolls his mouse over that button, the following message pops up: "Most banks have only a few thousand ATMs. We have over 25,000 ATMs as part of The CO-OP Network-the largest ATM network in the world."
Differentiator No. 2: "2,000 Shared Branches." The message: "Banks build branches for only their customers. We share branches with other...