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Publicis is padding its digital health agency supergroup with a $575 million-plus acquisition of Rosetta Marketing Group.
Like Publicis' Digitas and Razorfish, Rosetta boasts digital expertise and a big health practice, with a client roster including J&J, Bristol-Myers Squibb and Allergan as well as Blue Cross Blue Shield and non-health blue chips like T-Mobile and Hewlett- Packard. About a third of the shop's business is in healthcare. Founder and CEO Chris Kuenne cut his teeth at J&J, where he spent ten years working on consumer health brands before launching the agency in 1998.
With...