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DFS chief executive Ian Filby talks to Retail Week after a tough first quarter when sales edged down from £144m to £142.5m.
How will your investment in Sofa Workshop add value to DFS?
We made a modest investment in Sofa Workshop and it will remain very much a separate organisation. It enables Sofa Workshop to enjoy the synergies of our operation. It hasn't developed anything like a sophisticated online operation. We have a fantastic opportunity to develop an online business and inevitably there is an opportunity to put Sofa Workshop exclusive products into DFS stores. By next spring we should start seeing product...