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Stuart Amos, FLAVORx
Drug Store News sat down with FLAVORx CEO Stuart Amos to discuss rebranding, giving consumers "power of choice" and elevating the customer experience.
Drug Store News: FLAVORx last year rebranded themselves with the tagline "Healthy Kids + Happy Moms." How should this message resonate with retailers?
Stuart Amos: Last year we dedicated ourselves to uncovering the strategic initiatives in retail pharmacy and how we could better fit the needs of all of our customers. After countless discussions with pharmacy leaders, we quickly discovered that we have an excellent product, but we just weren't telling the right story. FLAVORx has now shifted its focus to customer engagement, personalization and shopper delight, moving away from simply flavoring yucky tasting medicine, which is how most people...