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NEW PRODUCTS
Products seek to link oatmeal with healthier consumer lifestyles.
QUAKER OATS MARKS its first foray into "weight management" with Quaker Instant Weight Control and Quaker Instant Oatmeal Lower Sugar hot cereals.
A $16 million integrated effort, in development for Instant Weight Control, will raise awareness that oatmeal can help consumers manage their weight. Lower Sugar SKUs, which tout on-pack, "Oatmeal can help maintain a healthy...