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NEW YORK - Battery maker Rayovac will start shipping its new 15-minute, I-C^sup 3^ technology battery charger Sept. 1. The rechargeable system will be available in stores across the nation in October.
Rayovac, which plans to launch both a print and Internet advertising campaign in support of its charger roll out, will first break the news in a USA Today ad. The company plans to run its ad effort through the fourth quarter, traditionally the biggest battery sales months of the year.
Rayovac VP/North American marketing Gerry Albright told TWICE that the Internet was chosen as fertile advertising ground because "consumers...