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As part of its Ready for Real Business global marketing campaign that has recently debuted, Xerox Corporation (NYSE: XRX) has launched RealBusiness.com, an online interactive and immersive multimedia experience where visitors see Xerox's offerings come to life through its customers.
Brand characters from the new global marketing campaign, such as a concierge from Marriott Hotels & Resorts, are joined by others from the New York Mets, Hertz, Ducati and the University of Notre Dame, to show how partnering with Xerox helps customers focus on what matters most: their real business.
Building on the campaign's use of iconic characters in representing Xerox's customers, the RealBusiness.com sitelet is a world in which these co-mingling brand characters are trying to get back to real business. Multimedia customer case studies bring services to life, such as how Xerox helps Ducati translate...