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[Image omitted] - What's in a name? For CaroMont Health the answer was the intention to promote community health--followed by a lot of ill-will. The Gastonia, N.C.-based health system last month landed in hot water with residents and veterans over its controversial "cheat death" wellness campaign (http://www.fiercehealthcare.com/story/hospital-system-kills-controversial-cheat-death-slogan/2013-04-08) and its name change from Gaston Memorial Hospital to CaroMont Regional Medical Center.
The Gaston County Veterans Council said the hospital's original name was a memorial to local veterans who died in World War II, the Charlotte Observer recently reported .
Ultimately the veterans and hospital officials reached a compromise, keeping the new name CaroMont Regional Medical Center, calling the campus and grounds Gaston Memorial Medical Park, and building...