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THE LAST FEW YEARS have been turbulent ones for Relevate Health Group. The company was formed after Healthcare Regional Marketing acquired Spirit Health Group and united the firms, bringing together 30 years of experience across life sciences and consumer-patient engagement for hospitals.
Two years ago was a pseudostartup year as Relevate consolidated resources and approaches. Last year was another 12 months of adjusting to the new infrastructure.
"We are starting to realize the efficiencies and synergistic value of our businesses post-acquisition," says CEO Jeff Spanbauer. "We now have an integrated shared services team, which comprises creative, project management, and market intelligence that services both our hospital and pharma clients."
A leadership change streamlined decision-making. Former CEO Bill Goldberg left the company last...