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AT&T Mobility (NYSE: T) dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless (NYSE: VZ) and T-Mobile US (NYSE:TMUS). Sprint (NYSE: S) did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.
From mid-August to mid-September, AT&T's ads were ranked Nos. 1, 2 and 3 in the top five most-engaging ads from wireless carriers, based on combined online views, social media actions and online search. AT&T captured more than 50 percent of the overall share of "voice" by itself.
According to iSpot.tv, AT&T's three ads collectively generated more than 800,000 online views, more than 10,000 social actions, and nearly 35,000 online searches.
The most effective ad, which iSpot.tv said captured 21.5 percent of the collective voice in the period measured, was AT&T's main ad that it put out following its acquisition of...