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BOULDER -- Is this heaven? No, this is corporate headquarters of Cognitio Products Inc.
Headquarters, which doubles as home for President Katherine Besemer and Vice President David Besemer, is set in the cranny of a mountain in the upper reaches of Pine Brook Hills. Today the morning sun is creating a field of diamonds on the snow outside. The banana-nut muffins sit in a napkin-covered basket on the dining room table. The coffee is fresh and hot. David is talking about Cognitio's first product, Reportfolio.
"What we did is we put together a Reportfolio for you for Boulder County companies," he says. "Each of these," he points to boxed graphs on a single sheet of paper, "are little snapshots of the companies' stock. We give you statistics on what the stock did on Friday, what it did for the week, for the year, the high, the low and then this is a graph of where the prices were each day. The vertical line represents the high and the low and the horizontal tick mark represents where the stock closed. The solid line is the moving average age of the daily price."
Weekly synopsis
In essence, Reportfolio functions as a weekly personal investment performance report card. It gives its user a weekly synopsis of statistical and graphical information about specific company stocks, mutual funds or other investment indices.
What sets it apart from other stock performance reports -- of which there are only two the Besemers consider direct competitors -- is that Reportfolio is customized, graphical and not simply a rehash of what is printed in daily newspapers or The Wall Street Journal, they contend.
Financial Fax, a Times Mirror product, is the closest thing on the market to Reportfolio right now. It, however, does not provide graphical information.
Cognitio Products' target markets for Reportfolio are what...