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BUSINESS ETHICS
The holidays are over. The feasting is done. You've looked at the scale and, once more, you've resolved to eat better, work out, cut down on drinking and quit several bad habits. As you contemplate opportunities to improve your personal health in the new year, consider taking steps to optimize your business performance by becoming a "conscious capitalist."
As my mother and a handful of other regular readers of this column know, I'm a passionate advocate of Conscious Capitalism. It is a business model developed by John Mackey and Raj Sisodia that maximizes long-term financial performance via adherence to four tenets:
Higher Purpose: A reason for being rather than just maximizing profits.
Stakeholder Integration: Partnering with stakeholders for everyone's benefit.
Conscious Leadership: An orientation toward servant leadership, high integrity and greater capacity for love and care.
Conscious Cultures: Trusting, caring, transparent, integrity, loyal and egalitarian.
Like shedding those extra pounds, becoming a conscious capitalist is not easy. It challenges you to pursue a business model that goes beyond merely being...