Content area
Full Text
A systems - thinking approach to beauty.
NAVIGATING UNPRECEDENTED TIMES:
Even in the midst of massive change and disruption, building a sustainable world that improves quality of life, respects human rights and protects the environment is possible, P&G Responsible Beauty, a systems - thinking approach to decision making, provides a blueprint to navigate today's challenges and tomorrow's growth.
TWO YEARS AGO, I SAW WHAT I BELIEVED was a critical challenge facing our industry. More consumers were seeking confidence that the products they used did no harm to them, their family, and their world. Our industry had responded with a dizzying array of innovative products and emerging brands focused on natural, organic, clean, and sustainable beauty. But many of these terms lacked clear definitions or agreed upon standards. Perhaps more importantly, many products elevated one benefit, such as sustainable or organic, while trading offothers, such as safety or performance.
At P&G Beauty, we believe consumers shouldn't have to make these types of trade-offs. And so we set out to design a new standard to help ensure that positive benefits in one area wouldn't come with unintended consequences elsewhere. For example, consumers who want natural products should not have to compromise on performance or safety. They should not worry about allergic reactions or be surprised that some "clean beauty" ingredients may not be sustainable. And they should feel confident that the responsible sourcing of ingredients means resources are focused where there is greatest need and opportunity to have a positive environmental or social impact.
P&G Responsible Beauty demonstrates our commitment to be a positive force for beauty in the world. It is a systems-thinking approach to beauty that recognizes the interdependence of five essential principles -Quality & Performance, Safety, Sustainability, Transparency, and Equality & Inclusion. By doing so, it provides an opportunity to create products that offer superior performance while closing the "intention to action" gap for consumers who want their everyday actions to make a meaningful difference.
We recognize our scale means every decision we make can have a disproportionately big impact. To ensure every decision is a positive one, P&G Responsible Beauty is being fully integrated into our business to guide the development and operations of all P&G Beauty brands. And because we know...