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The restaurant industry is a thriving sector in Pakistan today and has made considerable progress. Restaurants have largely transformed from traditional retail stores into sophisticated businesses.
The 'foodscape' of Pakistan forms the core of any social meeting. It is not just a part of entertainment, but entertainment itself and has emerged as the most lucrative aspect of the country's lifestyle industry. Due to prominence of food in the national consciousness, the restaurant sector is growing rapidly.
On the one hand the restaurant industry has been symbolized by the food street culture while on the other, the mushrooming of commercial zones in the major cities and growing urbanization has given way to all kinds of eating outlets.
It is...