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Kent Murdock President and CEO O.C. Tanner Co. Obert C. Tanner (1904-1993) Founder
Headquarters: Salt Lake City, Utah
Annual sales: $280 million
Type of business: Manufacturer of commemorative service awards and jewelry sold direct to corporate customers via catalogs and companyowned stores
Number of stores: Two
Areas of operation: Throughout North America, with 55 sales offices nationwide
When Obert C. Tanner started his business in 1927, service awards recognizing years of employment complemented the work ethic of the day. From factory floors to corner offices, the catchphrase, "He's a real company man," resounded throughout corporate America. By the 1980s, longevity was being usurped by opportunity.
"Adapting to changes in the work force was the biggest challenge when...