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SYRACUSE - Launching a new brand of hotels in Syracuse was an easy decision, according to Marc Shapiro, president of the Marx Hotels Group, LLC. The company purchased the University Tower Hotel with redevelopment plans in mind.
"We chose [Syracuse] because it's a great hotel town," he said at City Hall recently. "Syracuse represents the perfect prototype for a Marx Hotel city. It is economically stable and diverse, attracts all major segments of the lodging market, and has room for a stylish hotel at affordable rates."
This new brand of hotels is geared specifically to under-served markets in medium-sized cities across the country. The company expects to close on the deal by the end of the month, and hopes to have most of the project done by the end of 2002. When fully operational, the hotel...