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Revlon Ramps Up Product Pipeline
Despite disappointing fourth-quarter re-sults (see story below), Revlon Inc.'s first half is off to a busy start as the company focuses on revving up its product portfolio, particularly in color cosmetics.
The firm is launching two new lines under the Revlon brand, Matte Collection, which is a color makeup range, and Creme Gloss, a lip gloss line, both of which are meant to play up the brand's authority on color, said Elizabeth Crystal, senior vice president for Revlon and Almay Color Cosmetics. As part of that effort, Revlon is also introducing 15 new trend-driven shades in its core nail franchise.
With a rollout that began last month at food, drug and mass chains, Revlon's 28-stockkeeping-unit Matte Collection offers items for the face, eyes and lips....