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Online fashion retailer Revolve is gearing up for the holiday shopping rush with a new portfolio brand.
The shopping platform has made its mark as a destination for millennial and Gen Z shoppers who relish scrolling through the site’s curated assortment of boutique brands. Now, Revolve’s wholly owned sister site, Forward by Elyse Walker (FWRD), will house a new and exclusive capsule called Reve Riche.
The collection, which launched Tuesday with 33 styles, focuses on occasion wear with a feminine, modern edge. The line includes sequined cocktail dresses, feathered evening gowns, bustier tops and specialty undergarments like bralettes and high-waisted briefs in sizes 34-42, ranging from $95-$1,895.
“Customers come to FWRD as a trusted destination for a highly curated offering of styles from sought-after designers and the latest emerging luxury brands,” Revolve said in a statement, adding that Reve Riche “embodies the aspirational, self-assured and strong FWRD...