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Abstract
Advanstar and the Intl. RFID Business Assn. aren't the only organizations producing RFID events. Southern California-based Shorecliff Communications puts on about a dozen RFID conferences per year. The 2004 RFID World Conference & Expo, held in Denver last year, drew 1,200 attendees and 70 exhibitors. Shorecliff also produces RFID events in Europe and Asia, as well as for targeted audiences in the United States.