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Note: Research In Motion pins its future marketing hopes on low-brow comedy from College Humor.com. What could possibly go wrong?
RIM plans to fight back. It's not going to take the hard beat-down it's received from the likes of former customers, current customers, journalists, and analysts anymore. Rather than use (the absolute lamest?) cartoon superheroes and campaigns that charge customers to "Be Bold," RIM is going to aim even lower.
Whenever you're in the mood for a laugh, one destination on the World Wide Web that pretty much guarantees the guffaws is CollegeHumor.com. As the name implies, it's not exactly the most "PC" of websites, and much of what you'll find there is, shall we say, sophomoric.
Example: The top content items on CollegeHumor.com Friday are videos titled "Very Mary-Kate Jail: Mary-Kate deals with life in...