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FINANCIAL SERVICES
Financial advisers will be able to do psychometric-style profiling of customer expectations using a new software package launched this week in an attempt to help prevent product misselling.
The product, Adviser Office 2 from ist Software, includes a "risk-profiler" feature to help IFAs assess a client's appetite for risk and measures this against their expectation of a return on investment before recommending a suitable investment portfolio.
With fierce competition in the financial intermediary market, through which the majority of products are sold,...