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"Fill your Mitz" spots kicking off in January target the whole family
Nabisco Biscuit Co. is gearing up for a Ritz blitz.
In an effort to extend the leading cracker brand beyond its current 46o million in sales, Nabisco is readying a variety of new product introductions, the first among them a new line of Mini Ritz supported with an estimated sio million in advertising beginning in January.
"You will be seeing more new products under the Ritz name in the future because it's a terrific equity and it has lots of room to grow," said Katrina Yolen, brand manager of Ritz new products.
The new Mini Ritz line, which appears in stores nationally this week, is a relaunch of the Ritz Bits crackers Nabisco first introduced in 1988. That line quickly became linked in consumers' minds with...