Content area
Full Text
Royal Caribbean aims to take advantage of what industry observers say is a pent-up demand by Americans to visit Europe with a print campaign touting new cruise tours to the Old World.
The effort, via Arnold Worldwide, Boston, will run November through May in lifestyle and travel magazines with ads that link destinations to its vessels. Print continues the TV campaign's objective of telling consumers that there's more to do on a Royal Caribbean cruise than just sitting on a ship.
The corner of one execution, for...