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Insurance giant RSA chose Brazil, Paris and Prague to repay top performers in its annual incentive programme. By Susie Harwood
Pre-event planning "RSA is committed to creating an environment where high performance is rewarded and success is openly celebrated," says group HR director Orlagh Hunt. The insurance firm rewards employees for going the extra mile with recognition vouchers that can be spent at hundreds of retail outlets across the UK. "But the ultimate incentive, for those who demonstrate consistent, outstanding performance throughout the year is an invitation to join our prestigious global awards programme - the Platinum Club. As winners of the Platinum Award, our high performers win the trip of a lifetime with their partner and fellow winners," says Hunt.
The Platinum Club is a worldwide programme with each country in which the group operates given the opportunity to participate. It is not exclusively linked to sales performance so people from across the whole company have the chance to be nominated for outstanding performance in all areas of the business.
Last year, RSA put the Platinum Club incentive programme out to tender. There were 12 agencies contacted during the initial stages of the tender, ten of which were asked to submit an RFP, with four invited to present at the final stage. DBMT was selected and awarded the contract to organise the Platinum Club trips.
"We felt DBMT excelled at creating unique itineraries and was able to capture a fun, yet meaningful way of introducing a CSR element, which is a new, but significant addition to the programme this year," says Hunt.
The agency was briefed to organise two trips for 2010, the first for a group...