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Buffeted by Wind, ISI, Lynx tip new business strategies
SAN JOSE, CALIF. - Two major real-time operating system vendors-Integrated Systems Inc. (ISI) and Lynx Real-Time Systems Inc.-are staking out respective strategies to grab a bigger slice of the embedded pie.
Led by a recently hired president, Chuck Boesenberg, and fueled by its recent acquisition of Diab Data, ISI (Sunnyvale, Calif. ) will expand its presence in its traditional board-market space and move into the emerging area of Internet appliances.
For its part, Lynx (San Jose) hopes to benefit from a new capital infusion by way of an initial public offering sometime in 2000.
The moves come on the heels of market leader Wind River Systems Inc.'s recent announcement that it intends to become a $1 billion company within five years. (see Aug. 24, page 14). They're also of apiece with the traditional jockeying for position by all the RTOS vendors in anticipation of the Embedded Systems Conference, which will take place here next month.
Boesenberg has set about quietly restructuring the $150 million ISI, a company long known for its pSOS realtime operating system and pSOSystem development environment. The full fruits of that effort should be apparent later this year, Boesenberg told EE Times.
For starters, on the product front, ISI earlier this month unveiled what it billed as a test bed for developing and...