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Rusty Taco is changing its name to R Taco to broaden its appeal as it plans expansion, the Dallas-based company said Tuesday.
The nine-unit fast-casual chain, which drew a majority investment in August 2014 from Minneapolis-based Buffalo Wild Wings, has also streamlined the brand's logo.
"As we grow the business and expand beyond its Dallas roots, we wanted to ensure the concept name had broader appeal while still linking to the brand's heritage," Steve Dunn, co-founder and CEO of R Taco, said in a statement.
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