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AsSeenIn.com concept could help reduce production costs
AsSeenIn.com has a deal that will help production companies cut costs while giving new meaning to the phrase "product placement." Viacom, Paramount and Spelling Television are the first to sign on.
"Traditional product placement was all about logos," explains AsSeenIn.com Chairman and CEO Samuel Baldoni. "But there are no logos on chairs or flooring, and this allows a whole new way to do product placement."
The site offers TV fans the opportunity to take 3-D tours of the sets of their favorite shows and, more important, to purchase identical or similar goods to those seen in the show. The benefit to production companies: AsSeenIn.com will help secure set, wardrobe and other items free (in exchange for giving the manufacturer an opportunity to sell more products), significantly cutting production budgets.
According to Viacom Senior Vice President, Production, Paul Mason, Ed, The Chris Isaak Show, Resurrection Blvd. and Diagnosis Murder will be among the Viacom productions working with AsSeenIn.com. The level of the partnership varies from one production to the...