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The lingerie retailer enjoys a sales hike and launches 'tongue in cheek' ad campaign
Ann Summers' lingerie sales have soared since rival La Senza more than halved its store portfolio after it plunged into administration last month.
The lingerie and sex toy specialist has attributed a surge in footfall to the closure of 84 of La Senza's 144 stores in January.
Ann Summers added that lingerie sales delivered a 40% uplift year-on-year last month, although it did not explicitly link the revenue rise to the La Senza closures.
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