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NEW YORK - Pricing on new high-ticket Ultra High-Definition TVs have started plummeting faster than the consumer confidence index, with word from retailers that Samsung followed Sony's lead in making price reductions on recently introduced Ultra HD LCD TVs.
Similarly, LG released a statement from Korea that it was planning to soon introduce new less-featured 55- and 65-inch Ultra HD TVs that potentially could also impact current price thresholds, but the company was not commenting on whether or not those plans included U.S. distribution.
According to multiple retail sources, who asked not to be named, Samsung significantly dropped prices on its F9000-series TVs Aug. 25, matching price cuts previously announced to retailers by Sony, and taking effect the same day.
Retailers said Samsung's UN55F9000 55-inch Ultra HD will now carry a new $4,499 unilateral pricing policy (UPP) tag. That would be a $1,000 reduction from the previously listed price on Amazon. The 65-inch UN65F900 model has been reduced to a $5,999 UPP - a more than $1,500 reduction from the Amazon advertised price.
Samsung's UPP, which is now a commonly exercised practice by most top-line TV manufacturers, prevents dealers from promoting...