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NEW YORK - Samsung is launching its first audiospecific advertising campaigns this year to make consumers more aware of its expanding home-audio presence and further build its home audio share.
"Consumers think of us as being a leader in TVs, smartphones and appliances, but they don't recognize us as an audio company," said Joe Stinziano, home entertainment senior VP at Samsung Electronics America.
In the first phase of the ad campaign, Samsung will run two print advertisements in rotation in May through August magazines - one each for the $799-suggested DAE750 audio dock and the $999-suggested HT-E6730W Blu-ray 3D 7.1 HTiB, a spokesperson said. Both are the company's top-end products in those categories and feature vacuum-tube preamp stages. The ads will appear in Widescreen Review, Home Theater, Electronic House, Tell, Sound and Vision, Popular Science and...