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Pacific Bell directory spots aim to increase usage with humor pitch
SBC Communications resorts to hitting consumers over the head with the Yellow Pages in a new series of spots for the struggling book.
Yellow Pages directories reached their usage peak from the 1960s to the early '80s. Since then, usage among consumers has dropped as specialty directories have proliferated. In the past five years, it eroded even more quickly, in part due to Internet directories and other Internet services, such as online restaurant guides.
The growth of shopping malls also...