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FLEX-ABLE BUNGEE HOSE
Description: An expanding hose
Main Pitch: "The Flex-Able Hose that's bungee strong''
Main Offer: Starting at $19.99 for one
Bonus: Second one (just pay P&H)
Starring: Brian Hyder
Marketer: Tristar Products
Website: www.FlexableBungeeHose.com
Rating: 3 out of 5 ? ? ? ? ?
The "hose war" I first wrote about in September 2012 has developed into a full-blown war of line extensions, with marketers releasing new-and-improved versions of their hoses each and every year. Last year, Tristar's Flex-Able Hose Tough Grade battled TELEBrands' Pocket Hose Ultra and the original marketer's X-Hose Pro. This new project comes on the heels of Pocket Hose Top Brass, and I'm sure a better X-Hose is soon to follow. What this represents is a combination of two trends I've written about recently: fiercer com petition (in the form of more duels) and a gradual shift toward traditional marketing tactics - of which line and brand extensions are often a centerpiece. What's more interesting is that in this case, it's all being done with a core...