Content area
Abstract
"The Mexican population is among the most active on social media and the country's banks are capitalizing on this reality by making real efforts to attract their clients on the platform of their choosing," said Bryan Segal, CEO of Engagement Labs. "Whether it is Facebook, Twitter, YouTube or other social platforms, the banks are there. However, according to our eValue tool, some banks are more successful than others at engaging their clients and prospects by using these channels as a form of communication."
The eValue tool allows for a more in depth social media analysis by measuring brands' performance on multiple metrics. One of the measurements examined more closely was Engagement. Engagement is defined by how well the brands' social media channel's audience engages with the brands content. The following chart ranks the Mexican banks in terms of the Engagement metric.
Engagement Labs' eValue(TM) Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.