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DealTime.co.uk is a shopping search site where consumers can compare information on a range of products and services available online. Once they've researched deals available on the Web, they can then click through to their preferred retailer's site to make a purchase.
DealTime wanted to increase its click-through rate (CTR), and after experimenting with Espotting's keyword advertising programme, chose to switch to Google's Ad Words last April. Ad Words uses keywords to target ads at Web users seeking a particular...