Content area
Full Text
It was my birthday recently. It appears with reassuring regularity. In fact, most of my life has a pattern, a routine, a seasonality. But it's not just me - people in general have habits, and these can explain the lunchtime queue at Tesco or the quiet office in the summer. These patterns mean that we could opt to avoid the holiday motorway rush or buy our sarnies earlier. By recognising the seasonality of human behaviour, perhaps we can make better decisions.
There are patterns in the stock market too. The most famous annual pattern even has its own rhyme:"sell in May and go away", with an additional "and come back on St Leger Day" for the Brits.
Kate is head at According to the finance website Investopedia, "this phrase refers to the custom of aristocrats, merchants and bankers who liked to leave the...