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Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do, by Lee Silber 2001. New York, NY: Three Rivers Press. 333 pages. Softcover. $15.00
Indented Audiences: L
Major Headings: I Create, Therefore I Am?; You Can't be Everything to Everybody; Show Off; Do the Hustle; Walk Tall and Carry a Big Shtick; Image is Everything; It Takes a Village to Raise a Business; Raving Fans; Show and Sell; Full Court Press; Surf This!
Most Useful: Topic introduction and creative applications for useful selfpromotion.
Top Five Useful Things: Fast Facts; Quotations; Real-Life Examples; Step-by-Step Processes; Ask a Pro Questions and Answers
Not just for creative people (the author contends that all of us are creative in some way), Self-Promotion for the Creative Person provides an introduction to one of the most difficult things a person must do to complete successful professional career development. It also may be the most crucial part of that development. Self-promotion does not have to be liked as much as it has to be worked on. It's a process that may not have an exact end (equifinality); but it's a process that has to be initiated.
How to do it may be the most intimidating part of that process. That's where this book excels. The detail, humor, and direction (there are some do this or else steps) are all meant to enhance successful career development through self-promotion. The necessary nature of promotion begins with the premise: it's not likely that anyone else will do the...