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Westford, Mass. - An EDA startup located here, Sente Inc., is taking aim at a narrow but strategically vital niche-high-level power analysis for IC design. Sente represents the re-emergence of Lorne Cooper, president and chief executive officer, who served as vice president of engineering at Viewlogic Systems Inc. until his departure last fall.
Sente is preparing a product called WattWatcher for fourth-quarter release. The product will provide register-transfer level (RTL) power analysis for ASICs and ICs. The company's mission is to raise power analysis from the transistor level, where it commonly resides today, to a much higher level of abstraction at the front of the design cycle.
New breed
"It's a reasonably small niche, but the key thing right now is focus," Cooper said. "There's a new breed of EDA companies out there, of which Chronologic and Model Technology are examples, that have been able to focus and add a lot of value in their respective areas."
Cooper noted that larger...