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Not-for-profit is the way for Serenic's resellers to profit. But to help them out, the software company is increasing its marketing visibility, and rolling out an enhanced reseller program with increased margins. It may even become more visible with its pending purchase by Vision HRM, a payroll company based in Edmonton, Alberta.
The revamped Serenic partner program is highlighted by an increased minimum software margin of 35 percent, while current resellers will receive a margin of 40 percent on sales of Serenic Navigator for the six months ending September 30.
"The new program is designed to increase the profitability of our current partners and make our program more appealing for new partners," says Chris Stevenson, vice president of sales.
Serenic has recruited 36 resellers since its partner program began in 2001, and it wants to increase that base as it seeks to serve the broad NFP market, including religious organizations, international missions, state and local governments, education, and research organizations.
"Serenic Navigator provides our partners who have experience with accounting solutions for the public sector an excellent vertical market opportunity," adds Stevenson. "We want partners with a strong accounting software background. And, we want organizations keen on having a dedicated sales force and pro-active marketing."
Based in Lakewood, Colo., Serenic was founded in 1999 by Jay Malik, who formerly worked with American Fundware and Epicor. The company released the fund accounting package in November 2000. Under the pending purchase, Malik becomes COO of the merged Vision HRM.
The company's flagship program, Serenic Navigator, is powered by Microsoft Business Solutions' Navision Edition. Navision, and its fund accounting software companion have been through some name changes. When Navision was an independent company, the line was called Navision Financials and Navision Attain, at different times. The...