Service bureau offers to generate B&C leads

DES MOINES, IA-Service provider ProCom, Inc. is billing telemarketing is an aggressive sales technique that mortgage brokers can use to make inroads into the B&C lending market.

ProCom Inc., a telemarketing service bureau, last year began offering its telemarketing services on an outsourcing basis to the mortgage broker industry and calls it an effective means of generating leads.

"Telemarketing is aggressive. It's used when you want to get serious about marketing," said Matt Ahlers, national sales and marketing director of ProCom.

Mr.Ahlers said the company tapped into this segment of the mortgage industry as it became a growth area with mortgage...