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* Understand the older adult, your primary customer. Seek out older adults; talk to them about their problems and challenges. Understand these issues and impacts. Ask them how do they feel now; how do they want to feel; and what are their aspirations. Infer what you can from their behaviors. Determine the real problems you're solving and their importance.
* Understand the "orbital" groups - the decision-makers and influencers. Part of maintaining focus on your...
