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NOW CCE
After three years of intense marketing and publicity, SFX Entertainment - the world's largest promoter will now be known as Clear Channel Entertainment (CCE), reflecting the company's parent, communications giant Clear Channel Worldwide.
Groups included under the new CCE umbrella include SFX Entertainment, SFX Music Group, SFX Theatrical Group, SFX Family Entertainment, SFX Multimedia, and SFX Television.
The re-branding initiative also extends to European companies Clear Channel has acquired which, until now, have continued to operate under their previous names.
According to Brian Becker, CEO of CCE, the name change is consistent with Clear Channel Worldwide's goal of building a seamless brand of out-of-home advertising, be it through radio, outdoor, television or live entertainment.
"SFX is currently the best known brand in the live entertainment industry," Becker said. "The decision to rename under the Clear Channel umbrella is to reinforce to the community that we also have the more global aspects of Clear Channel at our fingertips."
CLEARCHANNEL ENTERTAINMENT
According to Randy Palmer, vice president of investor relations at Clear Channel Communications, the new Clear Channel Entertainment moniker will better help clients understand all the elements that are available under the global name. "Remember that SFX is still a relatively new name in the industry," he said. "Clear Channel is more widely recognized."
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