Full text

Shetland Islands Council has drafted in Corporate Edge to help it rebrand the remote region as a high-profile provider of quality goods and services.

In a bid to raise consumers' awareness of the isles' excellence in areas such as fish, lamb, knitwear, crafts and oil-related services, Shetland Islands Council has asked Corporate Edge to carry out a full assessment of the region's strengths. This will lead to the creation of a fresh identity.

Corporate Edge, which was awarded the...