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Amanda Wakeley has turned an 18th-century Mayfair townhouse into her new brand flagship.
Amanda Wakeley is known for her stylish but relaxed approach to womenswear, and the look and feel of the designer's new flagship store at number 18 Albemarle Street in Mayfair lives up to that reputation.
When Drapers visits the 3,000 sq ft boutique set across two floors of a five-storey building - adjacent to Brown's Hotel and neighbouring stores such as Paul Smith - on the eve of its grand unveiling, we find Wakeley with her pet black labrador Lola in tow, keen to show us around. "I wanted it to have a homely feel; to be luxurious but comfortable," she says.
Wakeley has named all the rooms in the early 18th-century, Grade II-listed London townhouse to retain a domestic feel.
Customers enter via the 'hall' with a light-filled 'gallery' to the rear, while a sweeping 19th-century wrought iron staircase takes you up to the 'landing' and 'drawing room'.
The flagship houses Amanda Wakeley's full offer: ready-to-wear, where retail prices range from £250 for a top to £2,895 for an all-over embellished dress; cashmere, priced from £225 to £495; accessories, which vary greatly from...